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  • Chameleon


About Chameleon

After 22 years retailing quality menswear and designer brands from their West Orchards store in Coventry, Chameleon have invested in a complete re-vamp during 2010 and 2011. This has included a complete store re-fit and establishing an online presence with a new e-commerce website.

Chameleon boast an enviable selection of designer brands including Armani Jeans, Armani EA7, Hugo Boss (Chameleon stock Boss Black, Boss Green and Boss Orange ranges), D&G, Lacoste, Lyle & Scott Heritage, Polo Ralph Lauren and Pretty Green - plus many other diverse brands established and new.

Primary business: Quality Designer Menswear
Location: Coventry
Client since: April 2010

Chameleon Case Study
 

The When business owner David Godfrey and his general manager Marc Barrett were considering how to move their business systems forward, three things were important to them:

  • a company already well proven with independent menswear retailers
  • a supplier that could offer fully integrated EPOS, e-commerce and back office stock control
  • value for money

Touchretail ticked all these boxes, and many more. Chameleon knew other West Midlands clients of Touchretail, such as Serene Order and Autograph, who recommended Touchretail's products and service. 
Touchretail were able to offer Chameleon a well managed implementation plan, which started off with populating the back office database. This was followed by the installation of the EPOS terminal, and Nordic hand-held terminal for stocktaking. The final phase of the installation was the real-time link up to Chameleon's new Visualsoft website. 


Client Testimonial

‘From the first contact with Touchretail to the post-installation support, we have been impressed by their knowledge of the industry and their commitment to making everything work. I have absolutely no hesitation in recommending the Touchretail system - it's the best investment I have ever made!'

- David Godfrey, owner, Chameleon.

Further Information


For more information Contact Touchretail

Back to Clients

Armani Jeans at Chameleon
Boss Green Label
Boss Knitwear
Boss Orange Casual Shirts
Boss Orange Denims
Boss polo shirts at Chameleon
Boss Trainer and EA7
Chameleon back wall
Chameleon Jeans and Polos
D&G at Chameleon
David Godfrey caught at Chameleon
Denim Jacket
Emporio Armani
Flowers and Suits
Hugo Boss polos
Hugo Boss Tailoring
Lyle and Scott - with Marc
Chameleon Shop Front
Ready for the Sale
Touchretail EPOS at Chameleon
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