Following an extensive period of planning and research, Formula 1 Teamwear have now opened the first of their Formula 1 and Lifestyle retail stores under the name Wheels of Sport in the Liverpool One retail centre. The bid for the group’s retail stock control and EPOS system has been won by Touchretail – based on a Hosted Service ‘head office’ and instore Touchretail POS solution.



The Liverpool One store is the first Wheels of Sport outlet, and brings the trackside knowledge and experience of Formula 1 Teamwear (famous for their authentic merchandise stands at the F1 Grand Prix events) to bear in a quality store environment. Further Wheels of Sport stores have already been signed for Westfields London, Cardiff and Glasgow.