Serene Order Fashion Boutique

Location Solihull
www.SereneOrder.com

Following five years in a large corporate shopping centre Serene Order have returned to their roots with a stunning new boutique store.

With a stunning interior, created by award winning designer, Matt Rawlinson, their new store offers a larger range of women’s, men’s and children’s fashion than ever before.

The focal point on the ground floor women's area is a floor to ceiling feature mirror that doubles up as a plasma screen featuring the latest catwalk collections. Moving upstairs the mood changes as the new menswear floor incorporates white oak flooring, mirrored walls and a cyber bar that allows customers to kick back over a beer and soak up the atmosphere in the VIP area. Here customers are given complete privacy and can take their time to view the collections and receive one-on-one attention.

Serene Order is the first UK designer store to offer a fully interactive shopping experience by providing in-store access to the internet and ‘live’ fashion shows on large plasma screens to help its customers view and buy the latest fashion items.

With the launch of its unique Catwalk Click service Serene Order aims to foster even greater loyalty from its customers - which include high profile actors, A-list pop-stars and Premier League footballers - and encourage new clients from further afield to try its cutting-edge approach to fashion retailing.