Supplier of designer brands to the stars, Spoiled Brat use Touchretail’s Rapidstock inventory system, including full integration to their Visualsoft e-commerce site. With turnover doubling every year, Spoiled Brat were in need of a stock system to help to monitor stock, sales and profitability by brand, product and size. With proven inventory and e-commerce integration software, Touchretail were selected to provide the back office functionality for this fast-moving business.

Owner Susan Irwin puts much of her firm’s success down to persuading celebrities to wear their brands. Spoiled Brat ship boxes to celebs, and when they are snapped wearing the outfits by celebrity gossip magazines Spoiled Brat’s press officer makes sure readers are directed to their website. The website, which still offers clothes for children as well as items for men, also stocks Katie Price’s equestrian range. Spoiled Brat is a family run business and handles between 50 and 100 orders a day from as far afield as New Zealand, China, the USA and Dubai.

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