Touchretail
Flagship UK store for premium denim label Denham launches with TRIMS

Denham the Jeanmaker has launched their first UK store in Leeds. Located in the city’s thriving Briggate retail district, the 150 sq m retail concept spans two selling floors and a VIP service floor, creating platforms for Denham’s 5-pocket denim ranges, signature essentials, indigo basics as well as full seasonal collections for both men and women.

Fitting out all three floors with modern EPOS terminals and with TRIMS powering both stock and sales management, Denham joins other contemporary monobrands in our portfolio like Goat Fashion and Nigel Cabourn. With this first Northern store, the jeanmaker displays an undoubted obsession for quality and has also extended its “Private Wardrobe” service. Premiered originally within the Amsterdam store, this concept provides a fully dedicated and completely discreet shopping and try-on environment away from the main shop floor for private use during special events or by individual appointment.

With a view to expanding into further UK stores it's going to be a great journey.

Find out more about Denham the Jeanmaker.

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