And that is the thing that makes these retailers the very best – even when their business is at its peak they strive to take it to a higher level. As a provider of retail technology to many of the finalists, Touchretail can usually recognise those retailers who are likely to be featuring in the Drapers Awards. It is no coincidence that there is a strong correlation between those fashion retailers who invest in the technology side of their business and those who appear as finalists in the Drapers Awards.
What was once just information like sell-through by brand or category evolved through multi-channel stock and sales analysis and updating. Today’s retail IT is becoming more customer-focused, enabling the retailer to maximise the sales by customer, as well as all the more traditional inventory analysis. And we continually see the best retailers getting better by developing their instore and online systems to become a more seamless customer experience.
Congratulations to all the Winners and Finalists of the 2015 Drapers Independents Awards. It was great to see that Touchretail customers featured in 5 of the 8 retail-specific categories – our best representation ever.