Touchretail New Feature
Great response at Retail and Marketing Show

Touchretail exhibited at the Retail and Marketing Show, organised by AIS and held at the AIS Cranmore Park venue in Shirley, Solihull. Delegates attended the event from the spectrum of AIS members including Department Stores, Furniture and Flooring Stores, Toy retailers and Intersport members.

I’m delighted to report that there was a great response to the inaugural Retail and Marketing Show, and the sentiment was echoed by delegates and exhibitors alike. Thanks to a varied selection of speakers and exhibitors the day proved interesting and thought-provoking (and even entertaining) for delegates.

From an exhibitor point of view, we expected to be quiet during the speaker sessions, but this was not always the case, and we found that the day moved along nicely. It was a good opportunity to catch up with many of our existing AIS clients and a chance for them to see the new features and modules that are now available from Touchretail’s TRIMS platform.

And we met some new prospective clients who were interested to talk about Touchretail’s end-to-end system capabilities.

Touchretail at the Retail and Marketing Show

'Robert Baker (Barkers of Northallerton) discusses Customer Loyalty with David Powell (Touchretail) and Curtis Morgan (BBS) on Touchretail’s stand at the Retail and Marketing Show’

The most popular topics of discussion during the day with visitors to the Touchretail stand were Customer Loyalty (including analysis of customer purchases) and digital signage as methods of improving the customer interaction – both instore, and by email and postal mail.

The facilities provided by AIS make Cranmore Park an appealing exhibition venue: good supply of trucks to move the equipment from loading bay to stand and on-tap refreshments during the day – including lunch provided.

If you visited yesterday I’m sure you will agree with the above, and if you were unable to visit I would encourage you to put the date in your 2016 calendar – on the basis of this inaugural event I’m sure that AIS will be repeating the format next year.

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