Dragon Alliance choose Shopify and TRIMS for Europe launch

Leading eyewear and accessories brand Dragon Alliance choose Shopify for eCommerce - powered by TRIMS Inventory. Explore the solution >

About Dragon Alliance

Since the beginning, Dragon set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best products, while remaining connected to core retailers and consumers. That mission still holds true today and is the driving force behind the company’s success and heritage.

In 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first, and still primary, product - sunglasses. The company began distributing to local surf shops before expanding to Hawaii and Florida, and later Australia and other international markets.

Shopify for eCommerce

Shopify is a complete eCommerce solution that allows you to set up an online store to sell your goods. It lets you organise your products, customise your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

A TRIMS powered Shopify eCommerce solution

Shopify is a powerful and simple to use eCommerce platform - it excels at this, but as with most ecommerce platforms, it doesn’t contain the core stock functionality required to manage a retail business. Combine these two leading retail platforms and the retailer now has a winning multichannel solution to drive their business forward.

How TRIMS works with Shopify for Dragon Alliance

Products created in TRIMS with multiple variants automatically create individual items on the Shopify platform, a popular option for eyewear items where variants often differ in appearance. This differs slightly from apparel where sizes, and sometimes colours, are often bulked into one Shopify product that display with dropdowns to select the variants. TRIMS supports both of these modes.

Mappings are configurable between the attributes created within TRIMS and within Shopify, in Dragon’s case they have created and mapped attributes such as Description, Brand, Type, Colour, Lens Colour, Gender, Model and SKU. Changes to these attributes in TRIMS update the mapped attributes in Shopify, almost instantly. If used in a multichannel environment with bricks and mortar stores, this process means you are only having to import and amend products in one system with the changes being automatically pushed throughout all connected channels.

Sales and returns are automatically collected from Shopify and processed with TRIMS, adjusting stock levels accordingly, which again get pushed to all connected channels.

More about Dragon Alliance

Checkout the Dragon Alliance Europe site here

Find out more about the TRIMS Shopify Connector here

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