Much more than a sports organisation
The modern professional football club is much more than a sports organisation. With a loyal and returning customer base, extensive corporate sponsorship opportunities and access to highly lucrative TV rights deals, today’s clubs are high value, high visibility brands.
With stadium retailing taken into consideration
For the new system installation, Ipswich Town partnered with long-standing retail EPOS specialist Touchretail. “We’re early into our relationship with Touchretail,” said Lee Hyde, Director of Retail Operations. “We were recommended to them by our new eCommerce partner, Reading Room. They had previously worked together on additional projects within professional football. After an introduction, it was clear to see that Touchretail’s TRIMS software was extremely impressive, with stadium retailing taken into consideration.”
Read the full Aures case study here Ipswich Town FC replace legacy system with AURES EPOS