Touchretail Client News
Alexandra Sports replace SkyStreet Retail with TRIMS by Touchretail

Alexandra Sports, one of the UK’s leading running and fitness specialist retailers, migrate from SkyStreet Retail over to the TRIMS Retail Platform from Touchretail.

About Alexandra Sports

Alexandra Sports pride themselves on their industry-leading technical product knowledge and excellent customer service. Established in Portsmouth in 1981 and Winchester in 2016, they specialise in combining customer care with technical knowledge to produce a great shopping experience.

Harnessing a deep understanding of running and fitness biomechanics (the way your body moves), as well as technical product knowledge that will impress hardcore product geeks, they use this expertise to match you with the most suitable pair of trainers for your individual biomechanics and needs.

With the introduction of a premium assessment service, which takes a revolutionary wireless sensor technology and enables them to assess your biomechanics, in depth with hard scientific data, Alexandra Sports are able to leave out any guess work and ensure you are fitted with the best shoes.

As you can tell, Alexandra Sports really are experts in their field. Novices and enthusiasts alike should be sure to pay them a visit at one of their bricks and mortar locations or online at

A modern sport retail solution

The TRIMS Growth Plan was chosen which includes the Shopify eCommerce connector, ensuring that store and online stock is synchronised to maximise availability and minimise the chance of overselling. We were able to reuse their existing EPOS hardware to run the TRIMS POS software, and the Pick Station module was also chosen to help with eCommerce fulfilment. A Data Conversion took place to migrate Alexandra Sports from SkyStreet Retail.

An EPOS system to replace SkyStreet Retail

Alexandra Sports were using a retail system called SkyStreet Retail. Due to GDPR compliance regulations, SkyStreet Retail have withdrawn their solution from the UK market, switching off systems, forcing users to look for alternative GDPR compliant solutions. Touchretail were able to act fast and move Alexandra Sports over to the TRIMS retail platform before SkyStreet Retail terminated.

We are pleased to be able to provide a solution for Alexandra Sports, and to have migrated the business over to TRIMS in an extremely short time frame, helping the business continue trading with no downtime. We look forward to working closely alongside this industry-recognised sports retailer.

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