St Helens-based designer fashion retailer won its second Drapers Independents award last month.
Luxury mens and womenswear brands
Beginning life as an independent menswear retailer in 1992, ODs has really excelled. They now have six shops based in St Helens Merseyside, totalling 14,000 sq ft of retail space. They sell a wide range of luxury mens and womenswear brands such Hugo boss, Stone Island, Canada Goose and Ted Baker, as well as future plans of selling Gucci and Dolce Gabbana. As well as this wide range of branded clothing they also provide ‘mini me’ childrenswear and accessories such as watches and jewellery.
Sales soared to a 30% turnover
ODs demand has ‘exploded’ after their recent opening of a new childrenswear shop in September 2017. The sales soared to a 30% turnover. This is a colossal success for ODs after having to close their store 15 years ago due to having to buy their children's clothing in sets - which did not adhere to the customer's needs as some children need different sized top and bottoms. This then resulted in ODs losing profit due to the amount of odds left at the end of the season. However even though their childrenswear wasn’t succeeding as much as they would of wished it to, womenswear was still flying.
ODs introduce ‘mini-me’ junior range
About six years ago they were approached by a Hugo boss childrenswear licence holder CWF. This gave them a huge Hugo Boss menswear account, and then this provided them with the chance to set up their mini-me junior range. ODs introduced the range into one of their womenswear stores and it was a hit. As well as that, Chris O’dea (founder) states in Drapers magazine “I saw a photo of my 11 year old daughter with about 20 of her friends and they were all wearing Moncler and Stone Island. I thought, we need to start taking this seriously”, this was another aspect which started the focus on children's clothing.
Drapers Independents Awards 2018
Drapers Independents Awards celebrate the most influential brands and highly respected independent retailers and reward those businesses that are changing the landscape of fashion. The ceremony provides an unrivalled opportunity to network with independent retailers that are innovating and inspiring as well as the brands that they stock that are really pushing the boundaries and standing out in a highly competitive crowd.
Congratulations on Winning the Kidswear Independent of the Year 2018
From all here at Touchretail, we would like to congratulate ODs on winning this prestigious award and are proud to be working alongside them, helping them achieve their goals using the TRIMS retail platform, which you can find more information about here TRIMS Childrenswear Retail Platform.
For more about ODs, read Top Tips From an award winning childrenswear retailer