With Black Friday fast approaching, what exactly is it and are you ready for it?
Black Friday - the day after thanksgiving
Black Friday is one of the busiest times of the year for retailers. To the best of my knowledge, it originated as the day after thanksgiving because that is the start of the holiday season. The main reason for its name is because of the reduction of red ink and gains in black ink, under this theory, it is the beginning of the period when retailers would no longer have losses (the red) and instead take in the year's profits (the black).
The busiest shopping day of the year in the US is Black Friday
Black Friday has routinely been the busiest shopping day of the year in the united states since 2005. Crowds of shoppers rush to retail stores as soon as they open to take advantage of the special Black Friday sales and discounts. With most major retailers open very early, even as early as overnight to offer promotional sales.
Black Friday is an unofficial US holiday
Although it is not an official holiday, many US non retail employees and schools have both thanksgiving and the following friday off, this will then increase the number of potential shoppers. Even e-commerce sites have begun offering discounts and free shipping on Black Friday.
Black Friday deals are already available now
Historically most advertisements for Black Friday are published the day before Black Friday (thanksgiving). However, Black Friday deals are already available now, days before actual Black Friday.
Touchretail users, are you ready?
We are currently contacting our users to check if additional help is required in creating promotions on the TRIMS Retail Platform. If you need some help, get in touch and we will schedule in a free training session with you. are currently contacting
Wishing everyone a profitable Black Friday!