Communication, collaboration and working together now is what will help us survive and thrive.
Like us at Touchretail (part of the Swan Retail Group), you'll be finding new ways to stay connected with your colleagues and customers despite having smaller teams and staff on furlough.
With teams across the UK and USA, we are used to collaborating remotely and we are now making sure we stay connected to our workmates on furlough too. We have regular catch-ups and are encouraging them to use this time to gain new skills, discover new things and keep in touch.
In terms of our solutions, we are focusing on features that will drive customer engagement, maximise online conversions and help you stay connected with your consumers.
What are we working on?
Inspiring Customer Loyalty
There's never been a better time to get into your customers' pockets (via their mobile). We believe that the ability to engage with customers, no matter where they are, is now more important than ever.
Our new customer loyalty app, FUSE, is enabling retailers to strengthen relationships with their consumers by providing a platform to reward loyalty, send relevant updates and generate sales.
FUSE is fully customisable and surprisingly affordable. It can build your brand, reward loyalty and generate sales. Learn more...
Driving eCommerce Success
With stores closed, it appears that people are still spending and ecommerce sales are up. We have been looking closely at the stats and there are clear opportunities.
Therefore, we are busy helping our customers maximise their online potential by working closely with our ecommerce partners and also through our in-house digital agency, with advanced platform integrations and marketing campaigns.
How are we doing it?
The Home Office
Our teams of developers, support staff and creative marketers are geared up to work their magic from home. With offices across the UK and even in the States, online meetings and conference calls were already the norm for us. With a few adaptations at home, we are all able to continue collaborations.
Time Spent Training
We have devised a suggested training scheme for our colleagues on furlough who want to help the company be better and stronger than ever when things return to normality. We're encouraging our teams to learn about areas of the business (and its products) that they may not have worked in before.
We are constantly looking for ways to improve our solutions. That means exploring new innovations and researching ideas. For example, we have recently become specialists in delivering eCommerce solutions on Shopify. Our agency have honed their skills on this platform through a combination of training and practice and plan to do the same with other emerging technology. This means we can quickly adapt to our users’ needs and suggest the best solution.
A Daily Dose of Fun
Working remotely doesn’t have to feel remote. That's one of the reasons we have a daily round-up of good news stories, exciting projects going live, and non-work-related humour. Examples of the latter include the pet parade (a company-wide competition of who has the best pet, judged by an 8-year-old) and Swan’s Isolation Spotify playlist (notable choices include ‘On My Own’ – Patti LaBelle and ‘Don't Stand So Close To Me’ - The Police).
Get in touch if you'd like us to discuss how we can help your business succeed.