Touchretail Industry News
FUSE Shortlisted for Retail Systems Award

The Retail Systems Awards celebrates the best in the industry, and we are delighted to be among those shortlisted!

Celebrating its 15th anniversary, the Retail Systems Awards has expanded with new categories to reflect the demands of the sector and keep pace with innovations and trends.

Touchretail, part of the Swan Retail Group, were nominated for the Mobile Innovation of the Year award with our FUSE mobile loyalty app. We're extremely proud to say that FUSE has been shortlisted by the panel of judges.

FUSE mobile loyalty app

FUSE Shortlisted for Mobile Innovation of the Year

FUSE mobile loyalty app

The Mobile Innovation award will go to a solution that enables customers to get the most out of the mobile experience.

It is about enabling customers to use their devices to engage with a retailer and shop whenever and wherever is convenient for them. Our mobile loyalty app, FUSE, was put forward to judges.

FUSE is the first of its kind to make fully integrated, omnichannel, modern customer engagement accessible to small and medium sized retailers. The customisable loyalty app is an opportunity for busy retailers to connect with their customers. It gives retailers tools to drive footfall, sales, traffic and conversions.

It is designed to be seamlessly integrated with the rest of the retail system and CRM system. Purchase history, loyalty rewards progress and customer demographics can all be used to the retailer’s advantage. They can segment their audience based on any number of metrics and tailor their communications.

Why do we think FUSE should win?

  • Surprisingly affordable and designed for every size retailer
  • Seamless integration with other platforms and systems for omnichannel retailing
  • Houses the retailer’s website for in-app purchases and browsing that tracks in Google Analytics
  • It utilises customer insights and two-way engagement through segmentation and targeting
  • Simple and easy to create content

We are very excited that FUSE has been shortlisted and can't wait to attend the awards ceremony on 19th October at The Waldorf Hilton, London.

Congratulations to our team that developed FUSE and are now busy delivering it to our retailers!

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