Landers move online with a new Shopify website integrated with TRIMS to capture sales that would have otherwise been missed.
Based in Tralee, County Kerry, Landers Outdoor World is a family run business that offer the widest range of outdoor clothing and equipment in Ireland. They cater for every outdoor enthusiast with a complete range of specialist clothing and equipment. Their aim is to optimise customers’ leisure time and enjoyment of the outdoors.
Why Shopify + TRIMS?
With their store temporarily closed following government restrictions like thousands of other retailers, ecommerce was more important than ever for Landers. Emma, General Manager at Landers, explained why she chose the ecommerce platform, Shopify:
‘I chose Shopify mainly because it’s so simple and user friendly, especially as this is my first venture into online business. Also, from research, I believe that it's a robust platform. It's well established and so I have confidence that there won't be any Shopify related teething problems. The final reason I chose it was down to the fact that it is scalable. We can start off with a low monthly payment and add more features or upgrade as the online store grows and develops.’
Landers were already using TRIMS and Emma commented on her experience of the integration between that and their new online store:
‘It's all been very simple and straightforward, even with everything that's happened during the COVID-19 pandemic! Matt and Andy from Touchretail, and of course Jason from the IT Department, have all been on hand to help with any queries I have had.’
Capturing Sales That Would Have Been Missed
Following the launch of their fully integrated Shopify site on Friday, Landers really hit the ground running with fantastic sales over the weekend. Emma defines what this means for the business:
‘Having an online store opens up many new avenues for us, as well as allowing us to continue to trade while our store remains closed. We're looking forward to getting to grips with all the new opportunities and possibilities. Having an online store also adds an extra layer of credibility in my opinion.’
We’re happy to hear another ecommerce integration success story and can’t wait to see how Landers grows online.
Take a look at Landers brand new site here.
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