A premium fashion retailer has seen sales boom thanks to launching their Shopify website integrated with TRIMS.
Bringing In-Store Customer Service Online
Purple Menswear boasts two stores in the South East. With their first store in Harpenden opening in 2009, they later grew to add their Berkhamsted store in 2015. Their mission is to offer their clients the latest designer collections coupled with the highest level of service from their dedicated team of style advisors.
Purple Menswear’s new online store provides a selection of stylish brands whilst maintaining an excellent customer service that replicates the in-store experience. We spoke to Paul Monks, Founder and Director at Purple Menswear, about his experience since launching the new website at the end of April.
Using Shopify to Get Online
‘Shopify seemed like the easiest and most cost-effective way to get our brand online. With help from developers (and friends in the industry), we were able to get a website that is responsive and easy to use. Plus, the fact it worked with trims was a big selling point.’
Integrating TRIMS and Shopify
‘Like everything it takes some tweaks, but these are always done quickly, and the integration is flawless and smooth.
Anytime we need something else added, such as stock management in different locations, there is always a solution from Touchretail, never a “no, we can't do that” which is amazing!’
What this Means for Purple Menswear
‘Well COVID has been a nightmare for business but it has given us the opportunity to focus on our online presence, both with SEO and advertising, as this is time-consuming for a small business. Luckily, we have had some great help from both our marketing company (three2.co.uk) and SEO engineer Stephen (thedigitalbakers.com). Both of their work has been integral in getting our brand out there. Hopefully, we can come out of this negative situation and turn it into a positive with the addition of a fully functioning website that is generating money.’
At Touchretail, we are thrilled that Purple Menswear are seeing their new online venture succeed and we look forward to watching them grow.
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