Premium independent fashion retailer, Robinsons of Bawtry, connected their Shopify site to TRIMS last month, removing one of the most “time-consuming and tedious tasks”.
About Robinsons of Bawtry
Previous winners of Drapers’ Premium Fashion Independent of the Year, Robinsons are official stockists of many high-end clothing labels. The elegant store is set in a sophisticated market town where Robinsons are committed to supporting the local community through impressive charity events and more.
Connecting Shopify and TRIMS
We spoke to James Jones at Robinsons about linking their new ecommerce site to their existing TRIMS retail system.
Why did you choose Shopify as your ecommerce platform?
"It was quick and easy to create the website and I knew Touchretail had a plug-and-play connector.”
How was your experience of the TRIMS / Shopify connector?
“The connector takes away one of the most time consuming and tedious tasks of running an ecommerce and physical store, that is entering stock values and quantities. From previous experience of working an ecommerce store and physical store, this is a huge drain on resources.
The TRIMS/Shopify connector works nicely to port over key information and to keep records updated and accurate.”
What does this mean for Robinsons?
“We launched our ecommerce site out of necessity due to lockdown restrictions, but now see click and collect and free local delivery as new strings to our bow to generate business going forward.
Since launch we’ve done around £10,000 in sales from a very limited range of stock listed on our website and limited marketing activity."
We look forward to seeing Robinsons develop their ecommerce channel. Take a look at Robinsons new online shop.