Retailers will soon be able to create 'shoppable' pins on Pinterest via an app on the ecommerce platform, Shopify.
Pinterest and Shopify have announced the launch of an app for Shopify retailers that will allow them to upload their catalogue of products to Pinterest quickly and easily. It was launched in the US and Canada in May and will be available to the UK in a matter of weeks.
Pinterest and Shopify Integrate
The app is designed to give merchants the tools they need to synchronise their online shop and their Pinterest profile; making it easy for consumers to buy what they see on Pinterest. The features will include tag population, catalogue ingestion, daily updates to products and the option to spend on ads. Tracking and reporting, similar to other social media advertising, will also be available.
To appear in Pinterest users’ feed of suggested pins, retailers can choose to take up paid ads or rely on organic methods. Products will also be discoverable via a ‘Shop’ tab on the retailer’s profile.
The idea behind the app is to remove the friction that occurs when a consumer finds something they like on Pinterest but cannot purchase it directly. Pinterest users will be able to discover, save and, most importantly, purchase the products they like. This is great for omni-channel retailing as ecommerce and social media become more aligned.
Shoppable Social Media
Making social media more ‘shoppable’ is an ecommerce trend on the up. Social media platforms like Instagram and Facebook are continuing to develop features to better accommodate retail. This will mean more opportunities for retailers to be where their customers are; something that is growing in importance for every retailer.