When talking about content management systems (CMS), ‘headless’ is a term that you will be hearing more and more. We outline what it is and what benefits it could bring to your online presence.
What does Headless CMS mean?
The term headless comes from the notion that the ‘head’ or frontend (of the website, app, etc.) is uncoupled from the ‘body’ or backend (content source). This is known as a content-first approach as the APIs access and display content in any way desired, no matter what device or interface the audience is using. A headless CMS consists of an interface to add content and an API to deliver content wherever it is needed. This means it is only focussed on storing and delivering structured content, regardless of how and where your content gets displayed.
Traditional CMS, such as WordPress, have a coupled frontend and backend; you upload content and your audience views it on the same platform in the way the website was designed. Therefore, content has to be replicated on other platforms separately. For example, you then upload the same or similar content to your app. It also means that any redesigns have to be done from scratch.
The headless approach allows the content to be used on any platform and technology. For that reason, it is considered to be a powerful option for mobile and web developers. Let’s see what benefits this could have for retailers.
What advantages does a Headless CMS bring?
As a retailer, moving to a headless CMS can seem like a daunting step but it is one that comes with a number of benefits.
A headless CMS is...
- easy, fast, and flexible to develop on – a single piece of content can be reused and combined with several different presentation outputs, plus integrations with existing systems are simple and secure
- quick to learn and use so costs less – content management is simple and fast, and it is quicker for your teams to create new functionality without the need for developers input
- future-proof – by separating content and frontend presentation, any rebranding or redesigns can be done via an API rather than having to completely start content from scratch, content can then be redeployed without the need for technical changes
- omnichannel-friendly – rather than managing each channel separately, a headless CMS allows marketers to create a seamless experience across all touchpoints, maintaining consistency throughout a rising number of digital avenues
- scalable – the number of touchpoints and presentation platforms for your content are unlimited, headless can deploy content to any number of digital places
Should your business go Headless?
It’s clear that the headless methodology will play a big part in the future of content management. How fast it is adopted by retailers will depend on their resources and the offerings of headless CMS providers such as Storyblok, Contentful and Prismic. However, the benefits of going headless should not be ignored.
If you would like to know more, talk to our team today about headless technology.