Beales Reborn

In just 8 weeks, the iconic department store was given a new beginning this summer, thanks to an incredible project turnaround.

Beales 8-Week Transformation

The well-known independent department store chain, Beales, was at the heart of nearly 30 towns and cities, having traded since 1881. January 2020 saw the sad news that all Beales stores were to be closed and that administrators were to be appointed. However, five months later the Beales brand was brought by New Start 2020 Limited who have given new life to the department store in Poole.

Boasting 65,000 square feet of inviting retail space, Beales now also has a growing online presence which it looks to build its future on.

Swan Retail and Beales

We spoke to Paul Masterson from Cupcake Marketing about the ambitious, fast-paced project to reopen the department store, create an online presence and seamlessly link the two.

Find out what made the project work and how Swan Retail had their part to play: A New Beginning for Beales - Swan Retail.

Take The Tour

Please click here to include a specific message   Get Started