Touchretail Client News
Rebrand, Reposition and Relaunch eCommerce: The Wine Centre

The Swan Retail Group's marketing agency has recently worked with The Wine Centre to rebrand, reposition and relaunch their ecommerce site.

The Wine Centre and The Agency

Well known for specialising in the very best wine, spirits and craft ales, The Wine Centre has built a great reputation. It is based in Kilkenny and forms part of the O’Keeffes Group. The Group also includes Petmania – another of Swan Origination’s success stories having launched their first ecommerce store during lockdown.

Following the initial brief for a new ecommerce site, The Wine Centre decided a new brand identity, position and marketing strategy were needed. Our colleagues at Swan's in-house agency, Swan Origination (aka Standout) began their 22 week design and build of the fully integrated eCommerce store. The team even achieved sign off for the new brand identity with one of their first logo ideas.

ecommerce statistics show significant improvements

After just a few weeks, the measurements of effectiveness speak for themselves:

  • 110% increase in traffic
  • 223% increase in page views
  • 46% reduction of bounce rate

Find out how Swan Origination helped achieve these impressive stats in the full case study: The Wine Centre - Swan Origination.

The Wine Centre ecommerce website on ipad

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