Improving your customers' experience of your brand online is key to ecommerce success. Our agency are continuously developing ways to enhance online customer experience to help our retailers grow their ecommerce revenue.
The latest addition to our set of ecommerce tools enables your customer to select from multiple product options to configure the combination of their choice. These selection options are designed for complex purchases like furniture and so are fully integrated with Swan's Furniture Retail System (FRS).
Online Customer Experience Enhancements
Here is an example of the new customer interface on our client’s website, Jones and Tomlin.
When the customer clicks ‘choose your options’, they are presented with a simple, easy-to-use set of options to configure the bed they want.
Ecommerce and Retail System Integration
The chosen options are synchronised with FRS and enable the retailer to replicate their in-store experience and product range online. Because our ecommerce solutions are fully integrated with our retail systems, all the customer order information is instantly available to process in FRS.
Through these enhancements and our omnichannel solution, we aim to both improve the customer experience online and make retailing easier.