8th Generation Footwear Retailer Combines TRIMS and ClearAccept

W J French, a long-established independent shoe shop in Southampton, has recently upgraded their retail software to TRIMS, together with our ClearAccept payment solution.

A Rich Retail History

As the oldest and largest independent shoe shop in Hampshire, W J French and Son remains a family-run business and has been trading in Southampton since 1803. Remarkably, the store is now in the hands of the eighth generation of the French family, after it all began with Francis French starting as an apprentice shoemaker in 1794.

The 1880’s saw the introduction of ready-made shoes which William French (4th generation) accommodated with the opening of a new shop, whilst his father continued to make bespoke fitted shoes. This blended new products with old skills and positioned the company as one of the few shoe-fitting specialists in the country. Today, this highly specialist approach can still be seen in their onsite shoe workshop.

W J French pride themselves on their expert and personal service together with an enormous selection of quality brands to provide the customer with an excellent choice and standard of fitting.

The award-winning business was named Independent Family Footwear Retailer of the Year in the National Footwear Industry Awards in 2017 and more recently Independent Footwear Retailer of the Year at the Drapers Footwear Awards in 2019.

W J French and Touchretail

After deciding to upgrade their retail system, W J French found the right fit with TRIMS to efficiently handle their day-to-day retailing. TRIMS’ ability to seamlessly link with their eCommerce website by VisualSoft was another important advantage. Since going live in July, the integration has eliminated wasted admin time by synchronising all information between the physical and online stores. Learn more about our eCommerce integrations.

Seamlessly Integrated Payments from ClearAccept

W J French took advantage of our integrated payments solution from our sister company, ClearAccept. As a fellow retail technology specialist within the ClearCourse Group, Touchretail recently teamed up with ClearAccept to integrate TRIMS with their payments system to bring retailers a seamless experience.

With ClearAccept, W J French’s card machines integrate into their TRIMS system at setup and reconcile with their other payment channels. Explore the advantages of integrated payments with ClearAccept.

We look forward to continuing to work with this fantastic, family-run business and their passionate approach to footwear retail.

Take a look at W J French online.

Find out more about our eCommerce and integrated payment solutions today.

Start here..

Please click here to include a specific message   Get Started