Last September, the iconic Bobby’s of Bournemouth reopened its doors as part of the first phase of activation. A fun customer experience coupled with sympathetic restoration and an ethical ethos were all key values of this extraordinary project.
Since its grand reopening, the store has gone from strength to strength, making its mark as a new experiential shopping destination. It currently boasts Bobby’s Beauty Hall, DRGNFLY Sushi and Champagne Bar, an Ice Cream Parlour, South Coast Makers Shop, Art Gallery and The Venue Beauty Salon.
However, opening a store at pace during lockdown gave the Bobby's team a unique set of challenges. Our colleagues at Swan spoke to Andy Birt, General Manager and Director at Bobby’s, about his experiences of finding the right retail system for them and why they chose Swan Retail System, Cygnus EPOS and ClearAccept.
Read the interview: Bobby’s of Bournemouth: Finding the Right Retail System.