A strong international online presence

Childsplay is the leading retailer of designer branded clothes, footwear and accessories for babies and children. The original Childsplay store in Ilford houses collections from an amazing array of designer brands for the age ranges from birth to 8 years. Across the road a separate store under the name ICE stocks the same designer brands for ‘young adults’ aged 9 to 16 years.

Having built a strong international online presence, Childsplay retail over 100 brands to over 100 countries.

With a keen eye for new and exclusive brands, the Childsplay buyers are always introducing new collections for their discerning customers.

  • Client: Childsplay Clothing
  • Location: Ilford, Essex
  • Stocks: Designer branded and luxury clothes for babies and children.
  • Services: Retail Stores, Online Store.
  • Installed: November 2014
  • Website:

Requirement and Challenges

The multiplicity of cost prices, retail prices and VAT rates across different sizes of the same product is a well-known problem for childrenswear retailers. A bigger problem with Childsplay’s legacy EPOS system was the unreliability of the integration and updating of stock between the instore system and their online sales – especially at busy Sale times.

Customer satisfaction and order fulfilment is key to Childsplay’s success, so the ability to integrate their EPOS system with a range of different potential website platforms, and in particular with Magento, was an important aspect when evaluating EPOS and back office systems.

Childsplay Store

Touchretail’s Solution

The TRIMS Importer was used to pick up all Childsplay’s Products from their Magento website. TRIMS POS was installed onto the existing POS hardware to enable test transactions and training to be arranged prior to go-live. Test transactions were also made to Childsplay’s staging website so that all parties were confident of the data integrity and updating between TRIMS back office, POS and the Magento e-commerce.

Touchretail’s solution enables Childsplay to handle busy Sale periods without interruption or system downtime.

TRIMS has been a flexible yet wonderfully simple solution for managing stock and EPOS for our website and stores. The website integration was the quickest, most reliable we’ve implemented and has yet to fail us. Working with technical support at Touchretail is a pleasure as they can resolve most problems quickly, using the feedback to continually improve their product.

Gee Singh Gee Singh
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Leave your legacy system behind and join the growing number of successful retailers benefitting from modern technology, processes and the flexibility that can only be found in TRIMS by Touchretail.

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