An obsession with quality denim

Jason Denham has always had an obsession with quality denim, and founded Denham The Jeanmaker in Amsterdam in 2008. Denham combines old-world techniques and new-world technology to produce masterful laundry-washed finishes that emulate the stages of a lifetime of wear, hence the iconic Denham philosophy ‘From Virgin to Vintage’.

With stores in Amsterdam, Antwerp, Berlin, Sydney, Tokyo and Osaka, Denham opted to open their North of England flagship store in Leeds.

  • Client: Denham The Jeanmaker
  • Location: Leeds
  • Stocks: Premium designer denim and associated collections
  • Services: Retail Store
  • Installed: July 2015
  • Website:

Requirement and Challenges

Of course Denham need to know the usual analytics of sell-through, stock and gross profit by style, wash/finish and size, but head office in Amsterdam also need to know store performance on a daily and weekly basis – including key accounting indicators.

The Leeds store also features an appointment-only Design Studio where customers are afforded a bespoke service, so customer details and preferences are important to record accurately.

Finally, the instore system has to be capable of online synchronisation and flexible to grow with the company and the product range.

Denham Store

Touchretail’s Solution

Touchretail’s TRIMS platform is the perfect solution for monobrand stores, providing essential retail data quickly and concisely to the brand owners. The always-available-anywhere nature of TRIMS works perfectly for Denham, where the Amsterdam head office can view up-to-the-minute performance and inventory data for the retail stores. In addition regular cash, bankings and P&L reports are available using the TRIMS Retail Accounting module.

We’re delighted to be working with Touchretail – the system is great and with a fantastic team available to us the decision to partner is paying dividends already. With retail changing dramatically we needed to do things right from the very beginning and make sure our efforts in customer experience were underpinned by the right system. It’s allowed us to hit the ground running and we’re looking forward to a long and fruitful partnership.

Faz Patel Faz Patel
Operations Director at Denham (UK)
The Realbuzz Group
John Anthony
Black White Denim
The Dressing Room

Leave your legacy system behind and join the growing number of successful retailers benefitting from modern technology, processes and the flexibility that can only be found in TRIMS by Touchretail.

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