Folk Clothing

An anti-fashion designer brand

Craft, authenticity and attention to detail are synonymous with the Folk ethos. This anti-fashion designer brand designs and produces garments to please its loyal customers rather than to be part of the latest trend.

Having opened its first store in Lambs Conduit Street Bloomsbury in 2007, Folk now has 4 stores in London (the second Lambs Conduit Street store features Folk’s womens ranges and the Folk Barber), an online store and a selection of retail stockists throughout the UK, Europe and more recently world-wide. Stockists featuring in-depth Folk collections in Japan and San Francisco were appointed during 2014.

  • Client: Folk Clothing
  • Location: Bloomsbury, London
  • Stocks: Contemporary Casualwear for Men and Women
  • Services: Retail Stores, Online Store.
  • Installed: January 2015
  • Website:

Requirement and Challenges

In 2014 Folk decided to improve their stock management as the business continues to expand. A new warehouse, new retail store and new WMS (warehouse management system) were scheduled to add to their busy Magento website and increasing wholesale business. With a legacy EPOS system that was already struggling to cope with the existing infrastructure Folk needed a new system that would consistently update real-time sales and stock movements between the warehouse, 4 stores and Magento website. It was also important to record their in-store customer purchases history in a non-intrusive way.

Folk Clothing Store

Touchretail’s Solution

Touchretail uploaded the product data at the ‘Simple Products’ level from the Folk Magento website to the TRIMS inventory database, and installed TRIMS POS software onto existing in-store POS hardware. From placing the Order to go-live happened within a short timescale. Magento integration followed, again to plan, and further enhancements were implemented. These include email receipts (to capture customer email addresses and purchase history) and using Touchretail’s Supplier Feeds Module to pick up warehouse stock availability on a weekly basis.

It’s a real accolade to add Folk Clothing to our growing list of multi-channel fashion brands. We’ve been able to meet the requirements of Folk with our standard TRIMS software, which enabled us to meet their tight deadlines with software that does what it says on the tin.

David Powell David Powell
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Leave your legacy system behind and join the growing number of successful retailers benefitting from modern technology, processes and the flexibility that can only be found in TRIMS by Touchretail.

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