Talking Sports Club Retail Revenue in FC Business Magazine
This month, FC Business magazine, the business magazine for the football industry, is exploring ways that clubs can overcome the challenges of the current climate.
Regardless of size, every club has the capacity to substantially increase commercial revenue. Commercial revenue increases continue to underpin the growth of many football clubs in recent years. Passionate football fans can be readily converted into customers and are the lifeblood of the football club.
To achieve commercial growth, a club must develop its brand, extend its global reach, grow its fan base and open up new revenue streams. In order to attain and sustain growth, the club needs to deliver its digital strategy upon a proven retail infrastructure. This is where we step in.
The correct retail infrastructure will connect revenue streams, enforce processes to provide accurate inventory, power eCommerce stock availability, analyse data and capture customer and fan activity through the platform and via connected third party systems. TRIMS is a modern sports retail platform and infrastructure built from the ground up to accomplish this.
Talk to new, or pre-existing, third party football systems installed at the club.
Using the TeamCard connector, it is simple to integrate with the TeamCard fan engagement, loyalty and reward platform. Card holders can now accumulate and redeem TeamCard points at any TRIMS POS terminals across any of your venues.
Use the Sports Alliance connector to securely transmit all captured transaction data across to the Sports Alliance world class supporter marketing platform.
In short, when you have the TRIMS Sports Retail Platform and infrastructure implemented across your venues, you can use the TRIMS API to hook into third party systems giving you the control to pick the tools you wish to use.
Rather than build websites ourselves, we provide integrations with leading eCommerce platforms. Why? Because a football club should not be tied into one single eCommerce solution, a club should have the control to seek out and choose a digital agency that fits the club's digital strategy. With connectors for Magento M1, Magento M2, Visualsoft and Shopify, and a comprehensive API for integrating with all other platforms, the club can truly deliver a tailored fan-first service online.
TRIMS blurs the boundaries between the online and offline worlds to provide seamless omnichannel shopping experiences. When connected to an eCommerce platform, products and stock changes are synchronised in real-time. Sales orders are processed and imported, products are fed directly to the website ready for publishing. The TRIMS Sports Retail Platform and infrastructure helps retailers manage a thriving website.