Not for the Ordinary

It would be difficult to find many companies that have so intrinsically woven the aspirational nature of both its products and customers in their Company name (stroke) mission statement. That’s what John Wood has done with his Not for the Ordinary (NFTO) brand. Founded to always strive for the best – everything at NFTO echoes its Yorkshire founder’s no nonsense approach.

From true Expedition-level outdoor clothing (be it Alpine, Munro or Tropical) to world class cycles, equipment and clothing, NFTO’s retail products are second to none in terms of quality. With a unique combination of next-gen design and premium materials their outdoor kit is designed to take you to places and you’ll be grinning when you get there. Because NFTO wouldn’t want to do it without having fun on the way.

With sport teams and athletes covering a multitude of disciplines; Skydiving, Ironman, Rally Cars and Paragliding you need to look no further than their highly successful cycling team to find an embodiment of their “nothing but the best” ethos: the attack-minded cycle team has fought its way to the forefront of UK cycling and become one of the most feared UCI Continental teams through a series of impressive victories in such prestigious races as the Tour of Britain, the Rutland CiCLE Classic, the Tour Series, An Post Ras and the Australian and Irish National Championships.

Keep an eye on them, their next few years could be very interesting indeed.