An icon of modern Wales

The Principality Stadium (formerly the Millennium Stadium) is an icon of modern Wales. The importance of the Stadium to the economic, social, sporting and cultural development of Cardiff and Wales is significant. No other building in Wales contributes more to the economic benefit of the Nation; no other attraction comes close to matching the 1.3 million visitors each year that come to the Stadium.

The sheer scale and diversity of events hosted at the Principality Stadium ensures that it will always be much more than the cultural home of world class rugby union in Wales.

  • Client: WRU – Welsh Rugby Union
  • Location: Principality Stadium, Cardiff
  • Stocks: Sportswear, Sporting Goods, Gifts and Souvenirs
  • Services: Retail Store, eCommerce Store, Stadium Venue
  • Installed: July 2015
  • Website: www.wru.co.uk

Requirement and Challenges

Efficient instore sales transactions on busy match days are key to maximising revenue and sell-through in a short period of time. In such a fast-moving environment it is essential that online sales are also processed accurately and quickly, while synchronising online and instore channels to ensure maximum order fulfilment.


Touchretail’s Solution

TRIMS inventory and EPOS enables WRU to process all product ranges from placing orders with the manufacturer to booking in deliveries, transferring between warehouse and store, and selling in high volumes both instore (using TRIMS POS) and online (using the TRIMS API to synchronise with WRU’s online retail store).

We upgraded to Touchretail’s new retail platform, TRIMS, after using their previous stock system for a number of years. The upgrade was seamless with no downtime experienced in the shop or on the website. The flexibility of the TRIMS platform gives us total freedom to hold all the information we require about our product, and map it to our website. The real-time stock control and reporting ensures we can quickly replenish the shop on busy match days, which the system handles with ease. Touchretail really have pushed their software forward with this product and it’s a great upgrade for us at the WRU.

Neil Latimer Neil Latimer
Retail & Licensing Manager at WRU
Barkers Department Store
Welsh Rugby Union - WRU
Sugar and Spice

Leave your legacy system behind and join the growing number of successful retailers benefitting from modern technology, processes and the flexibility that can only be found in TRIMS by Touchretail.

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